Superior Competitive Intelligence

Customer

Major North American Telecoms Company with over $15 billion in revenue, 65,000 employees.

Environment

Splunk environment used for operational monitoring and sales and marketing intelligence.

Use Case

Improve operational issue detection.
Enrich, centralize, and consolidate data.

Customer Challenges

Operational Issue Detection

Wireless engineering teams had trouble identifying operational issues, leading to prolonged resource usage and delays in resolutions.

Marketing & Sales Intelligence Gaps

The Splunk environment lacked integration with various applications and social tools, such as X (Twitter), which contain valuable insights.

Disconnected and Decentralized Data

Data used by the wireless engineering, sales and marketing teams was not centralized or consolidated leading to poor oversight.

Our Expert Approach

custom app development

App Development

Developed a Splunk app with custom mapping visualizations and reports.
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data integrations

Integrations

Developed integrations to 3rd party and internal applications to consolidate datasets.
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data enrichment

Data Enrichment

Enrichment and context using data from other tools, such as X (Twitter).
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How We Delivered Success

Superior Competitive Intelligence and Operational Visibility

By enriching and integrating data for the sales and marketing teams, a new level of competitive intelligence was reached, resulting in a more informed and targeted approach for customer-facing initiatives.

With our customized Splunk app and report development, the wireless engineering teams were able to detect and respond to operational issues in a more timely manner, which improved the overall customer experience and brand confidence.

competitive intelligence

Contact Us

Contact us today to learn how we can help ensure success in your upcoming projects.

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