Customer
- Major North American Telecoms Company
- Over $15 billion in revenue and 65,000 employees
Problem
- Wireless engineering teams had trouble identifying operational issues
- Sales and marketing lacked intelligence to improve sales
- Data used by both teams was not centralized or consolidated
Solution
- Development of a Splunk app with custom mapping visualizations and reports
- Integration with 3rd party and internal applications to consolidate datasets
- Enrichment and context using data from other tools, such as Twitter
Result
- Increased competitive performance insights for sales and marketing
- Geolocated and targeted wireless network operational performance visibility
- Superior intelligence improved customer experience and brand confidence
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